Vishal Lal, MBA, CPA

Vishal Lal, MBA, CPA  is chief executive officer of Advanced Pain Management (APM), one of the largest pain management groups in the country, with 32 board-certified/eligible physicians and over 50 NPs/PAs offering the most advanced techniques for pain control. In this role, he assumes full responsibility for the leadership and development of the organization, which includes overseeing business operation, growth strategies and expansion opportunities.


Lal has been instrumental in developing the APM vision and mission, which focuses on APM as a caring organization that is committed to providing patients with innovative pain management services, delivering the most advanced, minimally invasive, diagnostic and therapeutic services to enable patients to restore function, relieve pain and renew hope.


With experience building pain programs to serve the needs of communities who lack such services, Lal knows the importance of providing exceptional care to patients. In 1997, Lal built the first pain single specialty Ambulatory Surgery Center (ASC) in Niagara, Wis. In 1999, Lal joined APM, which at the time was a two physician pain practice in Cudahy, Wis. Since that time, Lal has been instrumental in the expansion of the organization, always with the objective of serving the community residents by providing access to pain management services. APM now reaches the majority of Wisconsin residents, with more than 35 locations in Wisconsin, including metro Milwaukee, the greater Madison area, Racine, Sheboygan and Green Bay. In addition, APM has expanded its reach into Minnesota (twin cities and Mankato) and recently in Indiana.


In addition to providing increased community access to pain management care, Lal has taken a leading role in bringing in new physicians from across the globe who have trained at the world’s most prestigious medical schools. He also takes an active role to ensure that APM is offering the latest medical procedures and technology to local patients.


Lal graduated with a master’s degree in business administration from the University of Illinois-Chicago and he is a certified public accountant.